History Of Nike Skateboarding

The answer is a long history of beloved colorways clever collaborations and leveraging its own cachet.

History of nike skateboarding. Originally sketched by former nike creative director peter moore the same who designed the jordan i the dunk was conceived as a natural evolution from the air force 1 that debuted three years prior. Umm this would be better titled the selective history of nike or advertisement for nike this complete ignores their attempts prior to 2002 and the skateboard community rejecting them it leaves out the fact that nike sb is run by the ex head of nike soccer it leaves out the 2 biggest turning points for nike. The idea for nike to produce skate shoes came from the large group of skateboarders who were already skating in popular nike basketball shoes. In the aftermath of nike s failed attempt at dominating the marketplace consolidated skateboards founded by steve guisinger launched his own anti nike public relations campaign in august 1997.

Nike sb had released nike sb dunk lows with padded tongues and collars with the zoom air in soles to attract skateboarders to shoes similar to the padding in dc shoes and vans. At this point in time convention would be broken. 2002 marked the beginning of a new wave that was about to start building for sneaker culture when the nike sb division was formed. The history of nike skateboarding shoes the history of nike skateboarding shoes in 2002 nike came out with the sb brand standing for skateboarding.

Fast forward to the 1980 s although emerging but skateboarding still had a. They glommed onto vans which in the 1960s introduced so called vulcanized shoes in which a rubber sole was cooked onto the body of the shoe. Bodecker also understood that nike had a rich history in skateboarding as shown above and he wanted to play on that history instead of trying to design new shoes. History in 1997 nike commenced production of its own line of skate shoes but was unable to sell to many specialist skate shops as the market was already strongly in favour of companies such as dc globe es footwear emerica and vans.

When they realized co branding shoes making limited editions was the best. Prior to the launch of their skateboarding specific brand nike began producing and selling skate shoes in 1997. His plan was to re introduce the dunk to skateboarding because it was so popular in the past and it resembles the nike jordans that are huge in skateboarding history.